What does it take to build a winning startup marketing program? Peter Mansfield, Founder of Mansfield + Associates, discussed the nuts and bolts on our Marketing for Startups: Building a Killer Marketing Program webinar. #1 — Know what traits and expertise a startup marketer should have The best startup marketers are pragmatic risk takers. They also need to be creative, relentless, disciplined in setting priorities, defining processes, and following up on ideas; and they also need to be collaborative and balanced. A pretty tall order, huh? Most startups are in good shape when it comes to setting vision and strategy, but many fall down when it comes to the nuts and bolts of setting tactics, getting organized, and executing. Here are some tips and strategies to put an effective plan in place: Spend time upfront to think through and find the right toolset and collaboration tools to use Set up … Continue reading
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