Buffer User acquisition: everyone talks about it, but no one really knows how to do it. For your startup to be successful though, it is critical for you and your team to nail this. Peter Mansfield of CMO.LA outlined some strategies for driving user growth that deliver the most bang for your buck and that can be tailored to cash-strapped startup budgets on our User Acquisition Bootcamp For Startups webinar. 1. Attracting users starts with understanding your target audience. To do that, you need to think about the customer segment you’re catering to and dig deep to develop customer snapshots, or personas, that include gender, age, income, and interests to name just a few. 2. Really know your product and how people will engage with it. And be honest: is your product ready for prime time? There’s just no excuse for providing a poor user experience. Pinterest (read about it … Continue reading
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